Building Connections to the Common Client

If you were anywhere near Downtown Miami Monday, you were probably a witness to one of the greatest celebrations for a winning team in Miami. Complete with a parade and an American Airlines Arena After Party for season ticket holders, the Miami Heat and it’s immense collection of fans celebrated in style.

Well, at least some did.

In an article that appeared in the Sun Sentinel’s editorial page, Gary Stein acknowledged the lack of respect for the common heat fan, the one without the season tickets, who had to stand in the sun as others passed into the air-conditioned AAA and partied with “The Big Three.”

Stein reports: “The fans outside, those who had been there for hours, were free to try and get through traffic and try to get to work or get home. And it just solidified the thought that the Heat and the NBA is a rich person’s sport, with no connection to the common fan.”

This makes me think of the connection we, as a broker, have to make with clients. We have to often put ourselves at their level and guide them through the misconceptions or doubts they might have to better help them make informed decisions. In a previous blog post, I talked about the importance of the follow through and how crucial it is to maintain a relationship with your client, after all, they are your bread and butter. You rely on them as much as they rely on you, especially in the age group of 62 years of age and older who are going online more and more daily. They take their time, researching and looking at options, but once they commit they are in it for the long haul. If you manage to level the playing field for both sides, your business might be in it for the long haul as well.

As a reverse mortgage specialist at PS Financial Services, it’s my job to make sure the your needs are met to the best of my ability. Reverse Mortgage are not an option for everyone 62 years of age and older but they could be the right option for you if you are the title homeowners of your primary residence and have equity in your home.